CH LOGO

"Logotype" redirects here. For the racehorse, see Logotype (horse).

This article is about the graphic mark or emblem. For other uses, see Logo (disambiguation).

Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures.

Coat of arms of the Chiswick Press

A logo (abbreviation of logotype;[1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark