Product Page of E-commerce Website

9 of 15 ways we’d improve the Product Page UX of an e-commerce platform is to Place ‘Free Shipping’ info strategically.

Placing “free shipping” banner atop the site poses a risk of banner blindness among users. Banner Blindness is a phenomenon where website visitors consciously or unconsciously ignore banner-like info; assuming it’s an ad. They would rather focus on exploring information within their desired product page.

Therefore, it’s advisable that a ‘free shipping’ offer is placed where it’s easier [and natural] for most people to locate.