Roll-A-Rama at the TWA Hotel

Jonathan Graves
Jonathan Graves

    • Created a vintage-y ad for the Roll-a-Rama roller skating rink at the TWA Hotel in NYC, one of my favorite places in the city.

    Everything created in Photoshop and animated with After Effects. Music made in Ableton Live.

    The hotel is a design nerd's dream, located inside the former TWA Terminal at JFK Airport, which was designed by Eero Saarinen. The terminal and hotel are frozen in 1963, so I took inspiration from 1960s book covers, Saul Bass, mid-century modern design, and the design of the hotel itself.

    The music is a dance remix of the Beach Boys' "Pet Sounds" I created, customized to the animation.

    Process

    Patterns and colors taken from the hotel:

    Patterns and colors taken from the hotel
    Patterns and colors taken from the hotel
    Patterns and colors taken from the hotel

    Early/Mid-1960s design and print references:

    Early/Mid-1960s design and print references
    Early/Mid-1960s design and print references
    Early/Mid-1960s design and print references
    Early/Mid-1960s design and print references
    Early/Mid-1960s design and print references
    Jonathan Graves
    Jonathan Graves
    Animation and Design through the eyes of a musician

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