Ascotvale Coffee logo & brand

The logo, branding and packaging design was developed for a startup Canadian coffee house, Ascotvale Coffee Co. The design celebrates the harvest of the coffee beans from their birthplace in Brazil - from seedlings to berries to the roasted beans. The community element is introduced through the lady farmer, as a nod to the company's sustainability initiative to alleviate period poverty across Africa, starting with Zimbabwe. Strong typography was used to ensure that the bold branding is transferrable across different mediums and packaging solutions.