Brand Identity - Serenai Aromatic Candles

Serenai is a virtual store of handmade aromatic candles, candles are made from vegetable wax and essential oils. Its objective is to build a recognized and consistent brand of natural products that provide well-being to people in self-care moments.

The brand is calm, accessible and ecological, which is why the entire visual identity was designed in such a way that recyclable materials could be used in its stationery items.

The main inspiration to create an element to support the logo was the Ying-Yang. It mainly represents the dualisms present in nature, in which opposing forces need each other to exist. People who seek ways to achieve this balance in their lives are spiritual people, connected with themselves. These people are Serenai's audience.

With this information, I created an illustration that has the shape of the Ying-Yang, with delicate lines and strokes, reminiscent of a branch of lavender.

For more details and entire brand project please visit my website.

Thank you for your attention. :)