Branding & Collateral

The California Museum's branding was updated with modern illustrations of two symbols associated with the state, a grizzly bear and a star, to visually communicate the Museum's purview and establish it as a destination dedicated to the Golden State. Prior to the refresh, the organization's logo used the California Hall of Fame medal as its primary iconography, which was mistaken for a coin and failed to illustrate the Museum's mission and the range of California-centric topics covered in programming.