Content and Social Media

Strategy, design, and copywriting for a content campaign featuring stories about a diverse cross-section of exhibit subjects and trailblazing women in California history created for the California Museum promoted the exhibit “Women Inspire: California Women Changing Our World” during Women’s History Month.Published daily on Facebook, Instagram, and Twitter, the campaign increased the Museum's share of voice by 250%, followers by 155%, and online exhibit engagement by 140%.