Website for Destination
Customer:
Accelerator providing funding and action-oriented strategic services for startup CEOs, Boston, MA.
Mission:
Brand development & website from scratch
Mission Accomplished:
UI/UX Mapping & Design: We thought over the design of the website, which advantageously differs from competitors: it does not contain stock images, as well as photos of business people and handshakes. Instead, we have chosen colors and fonts that will help the user to focus on the main messages and easily perceive the information. We have also added animation to make the first interaction more attention-grabbing and engaging for the user.
Texts for Landings: Wrote content for the website from scratch, including slogan-like phrases, company description, approach, values, range of services, and information about the Destination Accelerator founders. In our texts, we avoided clichés, big words, and professional vocabulary, thanks to which they convey the main messages in a profitable way, but do not annoy the reader.
Art Director: Valeriia Kozarezova