Design for phlegmatic types (MBTI)

Hi guys I would like to show you my first case of Visual Interface Design. The case was to design four different screens of a website about lemons based on the 4 MBTI types of 'Myers–Briggs Type Indicator (MBTI)'.

Hippocrates discoverd the four temperaments of humorism:

1. sanguine (optimistic leader-like)
2. choleric (bad-tempered or irritable)
3. melancholic (analytical and quiet)
4. phlegmatic (relaxed and peaceful)

In this screen I designed for the phlegmatic type. Those visitors are really calm and emotional. Experience of others are very important to the phlegmatic types, because stories of people will convince their decision.

Source:
http://en.wikipedia.org/wiki/Myers%E2%80%93Briggs_Type_Indicator
http://en.wikipedia.org/wiki/Four_temperaments

Posted on Apr 7, 2015

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