The Culture Collective Packaging and brand development by Pithy

The Cultured Collective

A brand good for your gut!

The Cultured Collective are a food brand who produce award-winning, unpasteurised, fermented kimchi and sauerkraut, crafted using all natural ingredients.

We first started working with the Cultured Collective in 2017 when the founder was looking for a logo designer, but ended up selecting another creative for the job. Fortunately for us, that’s not where the story ends! A couple of weeks later, we were asked if one of the concepts presented could be developed into the packaging for the brand. 

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The original labels were hand-painted watercolours with a total of nine labels being created: three kimchis, three sauerkrauts and three culture shots. Over the duration of working with The Cultured Collective, the range has changed as the company has grown and the branding has continued to develop overtime.

If you’re looking for support with the branding of your own project, get in touch and let’s get moving!