Revel: Bespoke Brand Name and Logo Design

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A little peak of a bespoke brand name and logo/identity design for a smart home/utility startup I worked with.

The project was a complete brand design effort from scratch. It was a crazy year, where I happened to help 4 startups name their business or products.

After capturing key components of this company’s desired core brand, we went from roughly 120 name ideas, down to 40 decent ones. Which went down to 4 really hard to choose ones. Where they fell in love Revel and all of its applications in relation to their vision and mission. Revel is a smart utility company that focuses on making the home more efficient. Their first foray will focus on heating and air conditioning.

Brian Whitfield
Shedding Light & Making Names

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