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3D-effect illustrations are a constant throughout Arret’s branding to add a dynamic, unexpected element to each composition. These illustrations of the earth reveal many layers beneath the surface, symbolizing the layers of the real earth’s crust while alluding to the fact that Arret’s metaverse is building on top of our current world. These symbolic illustrations hint at the immersive experience users will have when they enter the metaverse.
Then, of course, no groundbreaking, earth-warping brand is complete without motion UI. By animating some of the compositions and visual elements we were able to add dynamism to the brand and represent the constant movement of both the universe and metaverse.