social media design: salt kickoff event

This year, I wanted our three-week-countdown social media package to be more than just "two weeks until August 25" and "this Thursday!" - I wanted to paint a vivid picture of the culture at Salt Company by coming up with compelling phrases to use as the focal point of the image. I layered photos in a muted beige underneath to show what The Salt Company looks like - a tight-knit community of people!

With so many events going on, an event calendar was necessary to communicate all the details! Additionally, we asked questions on our stories to encourage engagement and build excitement leading up to the event.

Designed for The Salt Company (Iowa City) as a part of their event branding for the Fall Kickoff that took place on August 25, 2022.