Branding Moodboard for Pearu
Pearu is a handmade vegan leather shoe brand made in Barcelona. Brand personality is playful, confident and with touch of luxury feel, for someone always on-the-go. Target group is female, 26 - 40 years old, balancing work - family - social life - me time.
The visual identity proposal was made feminine and vibrant, a bit retro, a bit quirky and with lots of personality.
Client: Pearu
Year: 2021