Karius Branding

Karius is a team of biologists, data scientists and clinicians developing a novel diagnostics tool in the field of infectious diseases.

Initial conceptual round partially focused on the meaning behind the word Karius. It was taken from a Norwegian children's fable about two bacteria called Karius and Bactus. The Karius "name" in the story is a pun based off the latin word Caries which means "rottenness". The two "teeth trolls" Karius and Bactus live in a kids mouth until a dentist rinses them out.

As a company, Karius provides diagnostic insight into a person's body revealing the bacteria, fungi, viruses, etc. that can then be referred to a clinician for the recommendation of treatment.

The "K" mark and logotype are hand rendered based on the shape of bacteria, which largely resemble cheetos! :)

Would love to hear any feedback and thoughts.

Be sure to check out the full attachment HERE.