Red Bull Editions - Amazon Enhanced Brand Content (EBC)

Red Bull Editions - Amazon EBC Design

Amazon’s Enhanced Brand Content (EBC) provides a space for marketers to further entice potential customers to purchase their products on the marketplace. Red Bull wanted to utilize this feature by providing additional content and images to their product listings.

Through the implementation of EBC, with appealing images and compelling content, Red Bull won over more potential customers who were on the fence about committing to their purchase with a 5% increase in their conversion rate in the first month of implementation.

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