Tumblr app icon rebranding

Rebound tumblr.

Design choices

• Colorful background, because the history of Tumblr has been colorful;

• Colorful main subject (the t), because the core of Tumblr, its users, are full artsy, colorful and creative individuals;

• White border symbolizes the clear path between all the explosive colors that the team behind Tumblr has. It had its ups and downs, but ready to be a great platform for their unique users.

• The dot symbolizes that – if you're a creator – you only need tumbler. Period.