Objectives

Create eye-catching branding on plain packaging while staying within the client's limited budget.

The Design

This project embodies a love for juice and natural fruits.

The goal of the branding is to deliver a unique, eye-catching design that stands out on a shelf full of competitors.

In order to sustain certain flavor profiles while staying within their budget, the client's restricted to plain-looking, generic bottles. That's why we created bright and noticeable stickers increasing the visibility of the product, and ultimately, consumer interest.

Bright colors, a logo made in the form of a lemon wedge, and an attention-grabbing name combine to increase customer interest and drive up sales.

The logo presents a slice of lemon, supported by a drop of its juice, to communicate the freshness and natural flavors the product embodies.

The minimalistic design creates a playful and mischievous mood in customers, thereby peaking their interest in the product and Its various flavors.

Simple, beautiful and understated packaging communicates the real star of the show, is the juice itself.

THANK YOU!

Creative Direction And Design By Nikita Morar