Medical Tech Start-Up Home Page Design
Symplast is a medical technology start-up featuring a mobile app allowing plastic surgeons, medical spas, and other aesthetic businesses to run their entire practice from their smartphones. As a marketing designer, I submitted this website redesign to showcase the product in a more interactive light.
In preparing for this design, I opted for a clean, informational style of design that would allow the product to be the focal point. The redesign features an interactive iPad with the app displayed, allowing the web viewer to click on the app's icons and see what each does. Knowing that the needs of surgeons are different than medical spas, I also included a "choose your own adventure" section. This section directs the user to a separate page that outlines more unique features and video explainers for their specific needs.
A wide variety of testimonials from industry leaders were prioritized in this design. This was done to account for the fact that. the majority of plastic surgeons fall in the age range of 40-60. That age group responds to social proof above all other psychological motivators to buy. I also included multiple opportunities for a "call to action" and a variety of words and phrases were used, to encourage people to buy, learn, or read on. This was done to get the user excited no matter where they are in their buyer journey.
At the end of the design, I featured a blurb about company news. This was done to showcase some of the company culture and to display news and updates. I also included a section to invite the user to follow Symplast on social media. Symplast has a very active social media presence, and plastic surgeons and medical spas use Instagram specifically as a lead generation tool. It was important to show our activity there to continue the conversation!
This site was a joy to design! I was fortunate to get to know the company and the services they provide very well before presenting this redesign. I implemented user research, design principles, and marketing knowledge throughout.
If you'd like to see more of the work I've done for Symplast, check out more work at: https://www.doteagency.com/our-work/#symplast