AFTT | WEB DESIGN CASE STUDY
27% MORE CONVERSIONS
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WHAT WE DID?
We produced a cleaner and sharper design, using more obvious ‘calls to action’ resulting in more traffic and better conversions.
BACKGROUND
Although AFTT's website was good, it wasn’t really working anymore, it wasn’t responsive and had been built before the touch screen revolution. It was no longer user friendly, and not conducive to mobile or laptop use. Because of its lack of adaptability and responsiveness SEO optimisation was problematic. We felt the website needed to change so it could retain Google rankings, attract more traffic and convert more of it into sales.
SOLUTION
We produced a web design fully functional on all screen sizes and implemented simpler navigation, making it easier for clients to engage with AFTT. The aim was to make it cleaner, sharper and clearer, using more obvious calls to action resulting in better conversions. Our redesign ensured that AFTT could be found much more quickly on search engines with visitors seeing a modern, and accessible company that’s easy to reach and quick to respond.
TESTIMONIAL
"Flycast Media have the ability to get the job done with a minimum of fuss and their understanding of our business niche and needs results in a better overall ROI. Since we started working with Flycast Media back in 2011, our company has gone from strength to strength. Both our Google ranking and our inbound leads have grown. The second website we commissioned them to build showed a 27% increase in conversion from website visits. The relationship has been a long and happy one." Clive Flucker - Advanced Fork Truck Training Limited