Arturo, Il Regno degli Animali - Logo Design & Brand Identity

"Arturo, Il Regno degli Animali" is a fictional pet store located in Italy. With the creation of this logo, we tried to use two very different and juxtaposed concepts: a small animal like a dachshund, and a crown, which, in general, leads back to the imaginary of reigns ("regno", as used in the brand name, in Italian).

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