Bye bye old-school membership cards, hello digital - MVP design
Transformation of lifestyle membership card to digital membership
About the client/product:
Privilee is UAE based ‘The No.1 lifestyle membership’
By using the app, members can access luxury beach clubs and leisure facilities, gyms, fitness classes, spa and F&B discounts with a Privilee membership.
Problem:
Membership card was printed manually and delivered to the members through courier services or pick-up facilities, which was an extra cost and management had to take the pain to check and balance all the customers.
Solution:
Digital membership made members and Privilee team a hassle free service and saved a cost for the company to run and improve operations for their customers.
That phase was a moment of identification of core problems to be rectified. This transformation won members trust and appreciation to further integrate digital age.
I am open to new opportunities 👋