MKE.NYC: Bringing NFTs to Corporate

With guidance from our friends at Venture Studio, the mission was to create the first ever generative NFT project for an established company looking to stay ahead of the curve. As an internal project for employees, we sought to educate and build excitement around the potential of tokenized ownership while demystifying cryptocurrencies and web3 technology.

Mural of Milwaukee and Manhattan

In order to best engage our audience, we decided to use a piece of art familiar to staff: a mural featuring both Milwaukee and Manhattan on display in our client’s NYC headquarters.

By breaking down the flattened map structure into individual components, we were able to get creative with the layers by adjusting the color of land masses and the water, adding different styles of map markers, and combining textured add-ons.

Want to know more?

Check out the full MKE.NYC case study on AGNT's website.

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Posted on Aug 29, 2022
AGNT
A strategic design studio focused on product & marketing

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