Purple Philosophy Brand Identity & Logotype Design

Purple Philosophy is a new blog about yoga and pole dance to create a community around sports and training.

"The very basics of the idea were balanced. Balance in life. Balance in everything.

Yin yang, body and soul knowledge, body and soul training, development.

In my blog, I want to share knowledge with people. The community is the beginning. You can do both, or you can do one thing - there are trainings and there is communication"

The keystone elements of the logotype and the brand were the violets and navy blue colours in connection with yoga poses, chakras, sun and sun salutation in yoga