Gateless Content Campaign
Let’s stop pestering and start helping...
80% of all B2B content marketing assets are gated. That's the lion's share of all B2B ebooks, guides and case studies. Using content behind forms to convert website visitors into leads is mainstream: it's what we all do. But it does not have the effect we want. Instead of increasing quality leads, it's scaring people away.
Put another way: when was the last time you felt nurtured or helped by an automated email? More likely than not, you felt hassled and hounded, which is exactly how your leads feel.