Csepel website
Csepel is Hungary’s most famous bicycle manufacturer company. In 2021 they started a rebranding project and as a part of that our task was to create a website for them.
A comprehensive research preceded our work by the client’s service design team. Target groups, user journey’s, product- and brand strategy was already were defined when we got into the web project.
Due to the strong time pressure we decided to design wireframes and UI designs almost simultaneously. Wireframes were created only to finalize navigation and information architecture and UI designs were turned into prototypes.
My main responsibility was to transform the newly created graphic brand elements into the digital surface and define the design system.
And hey, as a real biker I ended up being one of the models on these lifestyle images. I'm the the guy with the red jacket and the yellow bag ;)