Disney Encanto Movie Title Treatment Concepts

Disney approached us a year or so ago about helping create a title treatment for their new film: Encanto. “Walt Disney Animation Studios’ Encanto tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto.”

The film’s title treatment needed to reflect the magical qualities of the home and family, as well as the vibrancy of the location and culture. We set to work on custom type creations to fit the bill. While none of these made the final cut for the film, we were honored to collaborate with the incredible Disney team!

Art Direction

Michaela Mucha, Disney

Kari Miller, Disney

Design and Custom Type

Jennifer Hood

Amy Hood

Scope

— Logo

— Custom Type