AERP Logo
AERP (Alberta Environmental Rubber Products) is a rubber recycling plant in Edmonton, AB, Canada. KEEN developed a dynamic and contemporary mark inspired by the shapes and patterns found in tire treads. With its upward motion, the mark symbolizes AERP’s vision of protecting the future. Further, the symbol’s overall shape implies mountain peaks—a reference to AERP’s roots in Alberta.
alberta
branding
design
graphic design
logo
logotype
mountains
recycling
rubber
tires
treads
wordmark
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Posted on
Aug 15, 2022
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