XSocial - Brand Identity

XSocial provides its users with a management tool to manage ad campaigns on various platforms of social media. And for it all to work successfully like the vision the company heads had in mind, they entrusted us to do a full redesign of their webapp. 

Though there was an option to switch between light and dark theme in XSocial prior to the redesign, it was close to dysfunctional, containing a horde of UI and UX errors. We introduced a design system, complete with extensive research on what the accent color should be, and decided on blue when we found that it looked near perfect in both the themes. We tied the branding together with Plus Jakarta Sans as the single font that stayed consistent throughout the webapp.