Visual analysis of a profile page using a heatmap from Hotjar.

Revised profile designs

The focus of the revisions were the actions on this page. Getting the right actions for the right device was key. Wanted to reduce exit links and promote book and email me. We noticed users liked interacting with the photos so we now offer video profiles which appear on click.

After further testing and user feedback we decided to tweak the profile further. Increasing photo size and improving the layout of the buttons to give them better visibility and reduce confusing of which is the primary action. We have also updated the font across the whole site which is seen below.