East Point Coffee

While I've never been to the East Coast of Canada (yet), I've had this idea floating around for a while now. I wanted to come up with an East Coast inspired identity and see how that could play out with various identity assets and packaging.

Before I even finished working on the nameless identity, I already had this "No fog, no crash, just coast." tagline in my head. It had to be for a coffee company! The fictional East Point Coffee was born.