Farmers Jam Branding, Illustrations
I fleshed out the branding identity for Farmers Jam, an Atlanta-based collective of "farmers and friends who spread joy through live music and local food". I worked on branding kit colors and illustrations to complement the established Farmers Jam logo. While the logo has a lot of sharp lines and right angles, I wanted the new illustrations to include softer lines, reminiscent of a linocut or woodcut print, for Farmers Jam's fun and friendly printed and digital materials.
agriculture
atlanta
branding
branding identity
branding kit
color scheme
farmers jam
fruits
graphic design
illustration
linocut
southern food
woodcut
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Posted on
Aug 2, 2022
More by Stephanie Damplo Luke View profile
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