Smart Nuts

Logo concept for a company that manages a pistachio tree orchard in Greece.

The client envisioned an abstract, feminine design that clearly communicates what the brand does and where it is based.

I came up with a combination mark that features an Ancient Greek Column and a hulled pistachio nut.

The color palette consists of light shades of yellow and green, and a dark blue.

For the type, I decided on a script font that conveys the brand’s hands-on, personal approach to business.