Cyclico Brand Design

Cyclico is a concept I created for a sustainable subscription service. Cyclico is a bright, fresh, fun brand that allows for a personalized sustainable clothing experience. Cyclico allows anyone who wants to be more sustainable, experiment with their style, have a wardrobe that can accommodate their changing body, or rent out special pieces for specific events can rent out and return clothing. Cyclico has the power to significantly cut down the clothing that is wasted in landfills by creating a rotational system for the everyday wardrobe. It walks the user through a quiz to provide a customized recommendation for garments that fit the consumer’s needs and interests as well as go together to form a capsule wardrobe, maximizing possible outfit combinations. The service sends the customers’ chosen garments using carbon neutral shipping, including a return label in the package to allow for seamless return, ultimately promoting a more cyclical clothing system.