Waystone Rebrand - Brand Guidelines

A selection of pages from the Waystone Brand Guidelines

Formerly known as Close to Your Heart Customs, this custom jewelry startup makes necklaces from ordinary stones their customers send them in the mail. I led their rebrand including selecting a new name, logo development with their agency partner, and the creation of new guidelines.

Logo ideation by New Media. Brand photography by Kate Milford. Image of Monument Valley by Ivana Cajina, found on Unsplash.