Campaign Concept

I created the campaign creative concept and design all materials for this one.

Starting from our value proposition that we are "For everyone", we reinforce it by using the gray background color and covering the person to communicate the message where skin color or the characteristics that divide us do not matter, but all those characteristics that make us unique and special.

The flag was left with color, "everyone" and above all the effect of the future with all the colors of the flag to highlight temporality and how the future where there is inclusion and diversity is today.

The colors also denote sobriety and respect for all that Pride stands for, along with diversity and inclusion. We want to make it clear that we are not just hanging on to temporality, but that we are also part of it and support it.