ISOTYPE fun

Well, Hello Doctor! Everybody loves adorable toilet symbol-like people.

Meet Marie, Otto, Massimo and Hank - because every group needs a Hank. These peeps represent personas and are leveraged in all kinds of materials to more quickly convey a user type. It's a fun way to engage both people inside and outside a company.

Check them out in action: https://www.youtube.com/watch?v=5HTN0UHW360

More by Ariel Jatib

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