We designed and animated these assets for the urban mobility app Hello, building up an animated system that helps the user navigate the app functions.
The Hello app is the new way to move smartly around cities, rediscovering parking structures in their new role as intermodal hubs.
The goal here was to build an animated system that would make the user feel comfortable and guided from start to finish, using a fresh and joyful style to make a more personal and immersive experience.
Tony, the main character, acts as a guide for the users, helping them get a better understanding of the various app functions. We designed the character in several different moments and situations, so whatever happens during the process, Tony will be there to support you.
Client: Hello Mobility
Art Direction + Design + Animation: Amatita Studio