Landing Page

π‹πšπ§ππ’π§π  𝐏𝐚𝐠𝐞𝐬 πƒπžπ¬π’π π§ 𝐒𝐧 π”πˆ/𝐔𝐗

π‘³π’‚π’π’…π’Šπ’π’ˆ π’‘π’‚π’ˆπ’†π’” 𝒂𝒓𝒆 π’‚π’π’š π’‘π’‚π’ˆπ’† 𝒕𝒉𝒂𝒕 𝒂 π’—π’Šπ’”π’Šπ’•π’π’“ π’‚π’“π’“π’Šπ’—π’†π’” 𝒂𝒕 𝒂𝒇𝒕𝒆𝒓 π’„π’π’Šπ’„π’Œπ’Šπ’π’ˆ 𝒐𝒏 𝒂 π’Žπ’‚π’“π’Œπ’†π’•π’Šπ’π’ˆ 𝒄𝒂𝒍𝒍-𝒕𝒐-π’‚π’„π’•π’Šπ’π’. π‘»π’‰π’Šπ’” 𝒄𝒐𝒖𝒍𝒅 𝒃𝒆 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒐𝒓 π’…π’Šπ’”π’‘π’π’‚π’š 𝒂𝒅, 𝒂𝒏 π’†π’Žπ’‚π’Šπ’, 𝒂 π’”π’π’„π’Šπ’‚π’ π’Žπ’†π’…π’Šπ’‚ 𝒑𝒐𝒔𝒕, 𝒐𝒓 𝒂𝒏 π’‚π’‡π’‡π’Šπ’π’Šπ’‚π’•π’† π’π’Šπ’π’Œ.

Some companies send traffic from those referring sources to their home page; that’s a mistake. Landing pages provide several benefits, including a clear-cut offer that aligns with whatever the referring source is. This results in higher conversions than simply sending new visitors to the home page and hoping they figure out how to find what was offered when they clicked.

All online experiences should end in action, and landing pages are the moment the excitement your campaign generated crystallizes into a leap of faith. From simple β€˜buy now’ buttons to more complex experiences, landing pages represent a commitment or decision from the visitor.

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Posted on Jun 26, 2022

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