Susharna | Logo design
Logo for a local Sushi restaurant offering food takeaway and delivery.
Logo Mark
Originally mark was supposed to be a salmon pattern; however, due to an oversaturated market with logos representing sushi rolls, I decided the best solution would be to go in a different direction. After doing my research, I came across the line "Japan, land of the rising sun," which inspired me to design rising sun across the ocean.
This symbol was a perfect combination of simplicity and versatility. In addition, it went nicely with a combination of vibrant yellow and blue/turquoise colors, which the owner wanted to use as a differentiation factor in the business's identity.
Furthermore, the symbol can be used as a pattern for packaging and other different touch-points.
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