Whiteroad

From initial market research and brand positioning to the concepting and design for the logo mark, colour palette selections, typography pairing, design of physical and digital assets to the resulting brand guidelines, I produced it all.

The brand promise was that 'no on should go without snow', Whiteroad's mission was to make sure everyone could go on a ski holiday, regardless of budget, so we tailored our marketing around holidays for 'the skinted', budget friendly options, and holidays for 'the minted', those looking for a little more luxury.