Luzerna Seguros - Brand Identity

Luzerna Corretora de Seguros is a traditional insurance brokerage company in its region, founded by the insurance broker Enoel Ramos. It positions itself as a company of close relationship with customers, aiming at seriousness and excellent service.

The objective of the project was the redesign, seeking to adapt the company's design for a better presence in digital media and looking to convey a modern image. The original colors were maintained, bringing the sensations of trust and closeness, but the logo was redesigned and the brand typography was adjusted.