Animal Planet Logo Redesign

I felt that Animal Planet's existing logo was not representative of their brand. The logo looks awkward and cartoonish while the colour blue doesn’t represent the animal kingdom very well.

The idea behind the new logo is to create a simple but iconic logo that displays both the confidence & proudness of the brand as well as it’s gentler, playful side. I selected the greenish-blue colour as it is the perfect amalgamation of the greens of nature and the blues of the seas & skies.

View the full project on Behance.