Innovate Eau de Parfu campaign - OOH Media

Innovative Eau de Parfum sampling

This was a project i worked on at my current job at AFA JCDecaux.

The client, a big perfume and cosmetics company, wanted to showcase a new line of Eau de Parfum. Furthermore the client wanted to incorporate a sampling solution.

My job was to visually show them how this could be done and inspirare the client and their creative team.

The first image below is the final idea me and our innovate team came up with.

The last two images are photos of the actual campaign.

Mockup / Visualisation of the showcase with sampling

Actual campaign in Copenhagen, Denmark

Actual campaign in Copenhagen, Denmark

Casper Højgaard Frederiksen
Media Graphic Designer based in Copenhagen.

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