Label & Packaging: Hajara Candles

Earlier this year I worked with Hajara on ornamental label illustrations

for the collection’s six scents:

Agadir Meknes Azrou Taza Fes & Valley of Roses

The corresponding designs abstractly showcase different aspects of the region - architecture, tile-work, henna art, and ceramics – through intricate, handcrafted geometric patterns.

Now we got around to finalizing the minimalistic product packaging as well!

The client envisioned it to be simple and sophisticated – something that speaks to the brand’s target audience – businesswomen, but also colorful and fun.

It was a pleasure working with Hajar both times around!

When the client has a clear vision of what they do and do not want,

the entire process runs smoothly and results in awesome designs!

Tell me your favorite – pink, purple, yellow, brown, blue, or green –

and I’ll share something this project taught me about Moroccan culture!