🪚 Building Materials Distributor – eCommerce Website A/B Test

👉 Swipe to see Factory Direct Supply's homepage before...

Something seems to be missing from the before image, right? 🤔 We thought so too!

We quickly realized that the familiar feeling of a hero was missing from this website and I created this hero design before moving on to re-design the tile cards as well.

Between the two tests, we saw amazing results:

🚀 150% increase in revenue

🤑 4x the amount of money spent per session

I'm really happy with how I elevated the original design! Chalk up another win using UX principles to support CRO 🔥