Luan Amaral Barber - Brand Identity

Luan Amaral is a professional barber, graduated on Schorem’s Barber Academy, that currently works at Casanova Barbearia, in Brazil. His specialty is in classic cuts, working based on quality and experience.

In the process of building the brand identity, we tried to escape the clichés of the area, such as the razor and the mustache, bringing a more refined and special image to the logo. In the symbology, we brought the letters L, A and M, initials of the client's name, in addition to the basic geometric shapes (circle, triangle and square). The objective was to convey the harmony and concern with the aesthetics, presents in the barber's work.