Branding

Visión para Vivir Centroamérica is the biblical teaching ministry of pastors Charles R. Swindoll and Carlos A. Zazueta.

After several years of successful collaboration with Visión para Vivir, they reached out to us to develop the branding for their new initiative Gracia BookShop, an online bookstore offering Christian literature for the Spanish-speaking region starting in the Guatemalan market. As an ongoing project, we have designed the logo, brand book, collateral pieces, and we keep on working on their look and feel for their digital channels.