sabres ad concept

Losing your teeth, especially your two front ones, is always a momentous occasion when you're a kid. To commemorate the moment in my son's life, I grabbed his hockey jersey and got a helmet and staged a photo that now hangs in my dining room. Every night, I look at it in the collection of art hanging on the wall and get bummed that I never did a color swap from black to navy on the original photo... so this week I got the urge to update it with the current royal jerseys. Inspired, I turned it into a (timely) print ad concept. Check out the attached full size ad and original photo (click for full screen)