Play Market - An e-commerce site optimized for parents and kids

For this project, I optimized this e-commerce site to allow users a better browsing experience and to minimize cart abandonment. I did this by making free shipping clear, including a user friendly guest checkout option and stream lining the checkout steps. I also included a process that allows parents to input information (age, interests) of their kid to see what product this site would recommend.

Let me know what you think!